Exhibition Profile

2024 Guangzhou International Beauty & Healthy & Personal Care Appliance Expo will be held with Guangzhou 

International Personal Care Expo in Nan Fung International Convention & Exhibition Center from March 5 to 7, 2024.

With the theme of "Light Luxury Beauty, healthy Life", PCE Personal Care Appliance Expo will closely follow 

the melody of market development, relying on high-end innovation resources of Guangzhou.

More effectively boost enterprises to expand domestic sales and export channels, and cooperate with 

domestic and foreign industry personnel to scale new heights.

Data of this exhibition

The exhibition area reached 12,000 square meters;

Attracted more than 300 enterprises to participate in the exhibition, covering 50+ sub-categories of products;

Association exhibition group sharing innovation resources;

Professional supply chain platform for personal care products;

Professional buyers and visitors are invited, and it is estimated that more than 18,000 people will visit;

At the same time, multiple professional conferences and forums will be held.

The exhibition highlights

Professional trade exhibition of beauty & healthy & personal care appliance industry;

Covering the whole industry chain of beauty & healthy & personal care appliance products, subdivided categories 

and upstream and downstream supply of the industry;

Exhibition groups and buyers gather here, and international platforms lead the trend;

Professional promotion plan and media cooperation, organize VIP buyers in all channels;

Concurrent Events

New Product Show 
PCE Opening Ceremony 
PCE Xin Yue Award ceremony
etc.

Scope of exhibits

Beauty care appliances: beauty apparatus, facial cleansing device, import instrument, blackheads removing instrument, face steamer,

hydrating instrument, eyes beauty instrument, thin face instrument, acne removing instrument, anti-wrinkle instrument, etc.;

Hair beauty-care appliances: hair drier, electric hair cutter, hair strengtheners/rollers, electric shaver, hair removal instrument, shave wool implement, electric eyebrow shaping, etc.;

Health care and massage appliances: massager, eye protector, fascia gun, cervical vertebra massager, massage chair, health scale, forehead thermometer, electric mask, Ultraviolet sterilizing lamp, mite removing instrument, humidifier, blood pressure gauge, body fat instrument, slimming machine, intelligent toilet lid, foot bath tub, pedicure machine, etc.;

Oral care appliance: electric toothbrush, oral irrigator, teeth beauty device, etc;

Maternal and child care appliances: baby barber, electric breast pump, bottle warmer, the nutritional aid machine, etc.;

Nail beauty-care appliance: automatic manicure machine, wax therapy machine, light therapy lamp, etc.;

OEM/ODM and other related products.

Who is going to visit

Retailers, purchasers, wholesalers, distributors, agents, dealers;

Personal care appliances manufactures, brand owners, OEM/ODM and suppliers manufacturers;

E-commerce platform purchasers, such as JD.com, Amazon, Tmall, Taobao, VIP.com, YHD.com, wechat merchants, new retail platform buyers;

Gym, drugstore, beauty salon, baby center, health pedicure shop;

Gifts and general merchandise buyers;

Stores, chain supermarkets, and convenience stores;

Packaging materials, production machinery and raw material suppliers etc;

Industry media, mass media and we media, etc;

Government agencies, industry associations, Chambers of commerce.

New channels available for docking

Live e-commerce channels:

Including Douyin, Kuaishou, TikTok, etc.

Private e-commerce channels:

Including KuaiTuanTuan, Group Solitaire, Weidian, Youzan, etc.

Short video e-commerce channels:

Including short video traffic, WeChat video accounts, etc.

Online payment type E-commerce channels:

Including Tmall, Taobao, JD, Vipshop, Pinduoduo, etc.

Cross-border e-commerce channels:

Including Amazon, Ebay, Shopee, etc.

Content e-commerce channels:

Including Xiaohongshu, Zhihu, Weibo, Mia,etc.