In recent years, the focus of personal care appliances brands has shifted from price wars back to the products themselves, and in the future, the main direction will be "roll parameters, roll functions, and roll technology". While constantly innovating, personal protective appliance brands also need to pay attention to changes in consumer demand and be sensitive to industry policies and regulations in order to win market recognition. 

    In order to assist personal care appliances enterprises in better grasping the market trend in this wave of exquisite consumption, The 7th Shanghai lnternational Personal Care & household Appliances Expo 2025 will be held from November 5-7, 2025 at the Shanghai New International Expo Center, and the Guangzhou Station will be grandly opened from April 15-17, 2026 at the Nanfeng International Convention and Exhibition Center in Guangzhou. The exhibition revolves around the "dual city linkage" strategy, covering the entire industry chain of personal care appliances, showcasing the latest technological products in the industry, providing one-stop product procurement and supply solutions, and creating new opportunities for international trade cooperation!


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PCE Opening Ceremony
PCE Xin Yue Award Ceremony
New Products Show
Personal Care Products Technical Regulation Forum
Premium Product Display Area
TOP Omni-channel Interconnection Area
Exhibitor List
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